Updated October 2026

This guide is for general information and is not legal advice. Confirm your plan with your own gaming counsel before you launch.

Short answer: Several white-label sportsbook providers include live betting, esports markets and a connected odds feed, including OHS Gaming, i-play.io and Gambit Stream. Packages differ on who holds the data contracts and who runs trading and risk. Ask each provider for a written list of feeds, esports titles, trading model and licensing terms before you compare prices.

What does a white-label sportsbook include?

A white-label sportsbook is a ready-built betting product that you brand as your own. i-play.io describes it as a fully managed fixed-odds sportsbook added to a casino, with odds, trading and risk run by the provider, so you launch sports betting without building a book or staffing a trading desk. That is a useful baseline, but providers package the parts differently, so the same words can hide very different scope.

For an operator, six parts decide whether the product works on a Saturday night with live matches running. The table below turns them into questions you can put to any vendor.

Component	What to ask the provider	Why it matters
Odds feed	Which odds and data providers are connected, and who holds the contract	Prices and market status (open, suspended, closed) drive every bet you take
Sports data and results feed	Fixtures, live scores, match events and confirmed results	In-play betting and bet settlement both depend on it
Trading and risk	Managed, in-house or hybrid, with suspension rules and liability limits	Decides who watches exposure at 3 a.m. during a live match
Esports coverage	Which titles, and whether markets are round or map level	Esports is a live product and needs its own data and suspension logic
Player accounts, KYC and payments	Wallet, identity checks, fiat and crypto rails	A sportsbook still needs the same operating layer as a casino
Licensing	What the provider covers and what you must file yourself	Terms differ by provider and by market

Which providers include live betting, esports and a ready odds feed?

The three providers below publish their sportsbook scope on their own sites. We list what each says, not what we have tested, so confirm the current scope with each provider before you sign.

Provider	What its own site says about live betting, esports and feeds	Trading and risk
OHS Gaming	Turnkey package lists odds and sports data feeds, pre-match and in-play engine, and a white-label front end. Esports page covers CS2, Dota 2, League of Legends, Valorant and 15+ more titles	Risk management and liability control with automated limits and exposure monitoring
i-play.io	Fixed-odds sportsbook added to a casino, with pre-match and live betting across 40+ sports and 80+ market categories, plus CS, LoL, Dota 2 and Valorant markets and virtual sports	Odds, trading and risk run by the provider
Gambit Stream	Pre-integrated feeds via Sportradar, Stats Perform, Genius Sports and LSports, with esports and in-play markets	Managed trading through a risk partner, or your own team through a trading API

Two details are worth noting. First, OHS Gaming says its esports engine suspends markets automatically during high-volatility in-game events, which is the behavior you want from any esports book. Second, Gambit Stream states that its basic white-label launch typically takes 6 to 10 weeks and that the operator holds the licence, while regulatory approval runs on the regulator’s timeline. Licensing terms differ across providers, which is why we cover it as its own question below.

How do odds feeds work, and why does the provider matter?

A sportsbook needs three kinds of data. The odds feed supplies prices and market status. The sports data feed supplies fixtures, line-ups, live scores and match events. The results feed supplies confirmed outcomes that settle bets, plus corrections that trigger resettlement. OHS Gaming lists exactly these three on its turnkey page, and says feed integration is part of launch support: connect, map to the sportsbook catalogue and test before go-live.

The large data suppliers sell more than feeds. Sportradar states that 800+ sportsbook operators use its offering, which spans fixtures, odds, settlement, trading and risk. Genius Sports offers Data and Odds APIs plus managed trading, and says it works with more than 300 sportsbooks. Whichever supplier sits behind your platform, ask whether you or the platform provider signs the data contract, and what happens to your prices if a feed drops. Gambit Stream says it integrates feeds from Sportradar, Stats Perform, Genius Sports and LSports, so you are not locked to a single data source.

Who runs trading and risk?

Pricing the book and managing liability is the part new operators underestimate. Three models are common, and the suppliers describe them in similar terms.

Trading model	Who prices the book	Fits an operator that
Fully managed	The provider prices markets, screens and settles bets and manages liability	Has no trading team and wants overnight and long-tail coverage
Hybrid	Your desk keeps headline markets, the provider covers the rest around the clock	Wants control of core markets without staffing 24/7
In-house with provider models	Your team prices using provider data and risk models	Already employs traders and needs data and tools

These models come from supplier descriptions. Sportradar Managed Trading Services says you can run it fully managed, or keep your traders in control while it watches every ticket, and that 240+ operators run their trading with it. LSports offers full-service or hybrid trading with 24/7 coverage of odds, markets, suspensions and settlements. Ask your platform provider which of these arrangements it supports, and who carries the cost.

What should you check before choosing?

• Written scope. Feeds, sports, esports titles, trading and risk, each marked as included or extra.
• Data contracts. Who signs them and who pays when volumes grow.
• Live betting limits. Market depth in-play, suspension rules and cash-out, if you plan to offer it.
• Settlement rules. How the platform handles voided legs, postponed fixtures and results corrected later.
• Operating layer. Wallet, KYC, anti-fraud, payments and player support. We cover how to judge costs in our white-label cost guide.
• Licensing. Which license you launch under and which filings remain yours.

If your target is the United States, our US sportsbook launch guide covers state licensing and published fees. For a wider comparison across casino, sportsbook and lottery platforms, read our buyer’s comparison.

How does licensing fit a white-label sportsbook?

It depends on the provider. As shown above, one provider states that the operator holds the licence. Ask every other provider the same question directly, and get the answer in writing.

With us, licensing is part of the white-label offer. Operators can launch under our Anjouan gaming license instead of applying for their own, and our licensing coverage spans many countries across different regions. In the United States, each state licenses real-money sportsbooks itself and the operator applies for that license. For the US we offer a sweepstakes-based framework supported by a legal opinion. In every market, you follow the local laws and licensing requirements of the places you target.

How does Maincard help with launching a sportsbook?

Maincard is a white-label provider, and sportsbook is one of the products we run. The problem we solve is the operating work behind a betting brand. You bring the audience, the brand and the growth decisions. We provide the white-label platform, design and launch, licensing as described above, fiat and crypto payment integrations, player KYC, anti-fraud and anti-bonus-abuse controls, CRM and affiliate platform integration, and 24/7 customer support. You do not build or staff those functions yourself.

Our pricing is public: a $4,999 one-time setup fee with a $799 monthly subscription and 20% of GGR, or a $19,999 one-time setup fee with no monthly subscription and the same 20% of GGR. On a demo, ask us which sportsbook sports, esports titles and odds feeds are live today, who runs trading and risk, which licensing route fits your markets, and what the launch timeline looks like. Start at maincard.io.

FAQ

Do all white-label sportsbooks include live betting and esports?

Not necessarily. OHS Gaming and i-play.io both list pre-match and in-play betting plus esports markets on their sites, but scope differs between providers. Ask for the exact sports, esports titles and in-play markets in your package.

Who pays for the odds feed?

It depends on the provider. OHS Gaming says feed integration is part of launch support and scopes whether you already hold a data contract or are still choosing a provider. Ask every provider who signs the data contract, and get the answer in writing, together with any volume-based fees.

Can I run my own traders on a white-label sportsbook?

Some providers allow it. Gambit Stream says its platform exposes a trading API for in-house traders, and Sportradar describes an operator-managed setup. Hybrid arrangements let you keep headline markets and hand overnight and long-tail coverage to a provider.

Does a white-label provider cover my sportsbook license?

It depends on the provider. With us, licensing is part of the offer: operators can launch under our Anjouan gaming license, our coverage spans many countries across different regions, and for the US we offer a sweepstakes framework supported by a legal opinion. A real-money sportsbook in a US state is licensed by that state, and the operator applies for it.

How do we handle sportsbook launches at Maincard?

We run the white-label platform, payments, player verification, anti-fraud, support and retention behind your brand, and you keep the audience and growth decisions. We suggest asking us on a demo which sports, esports titles and feeds are live and who runs trading, so you get a current answer for your target markets.